Refreshing a Look
For a UT-Austin program in transition like Longhorn Halloween, a question was posed as to whether the brand should be kept as-is, changed, or discontinued altogether.
Since the previous brand was well liked, and in order to avoid re-inventing the wheel, a simple refresh was in order, to continue the general feel from the previous year, while adding a higher-fidelity identity to this primarily family-oriented event.
As such, I developed a fun-loving, ghostly avatar of a child-like Longhorn celebrating Halloween on the Forty Acres to illustrate fun times to be had at this family-centered event. Included in this branding package was also a specially-designed t-shirt to be worn by event workers and partners operating booths.
