End-to-end video project. Shot, produced, edited, sound and VFX (Blender, not AI) by me.
Thanks to Ciara Macaulay for empowering me on this, and thanks to our actor kid!
Video Optimizations and Various Formats
For the purposes of A/B testing, the following versions were created, each with unique openings, to ensure a great visual hook for maximum scroll-stopping potential. We saw marked differences in ad retention and conversions across various tested versions.